Emotional+Appeals


 * Emotional Appeal**- attempt to elicit an emotional response that will serve as the basis of any decision made, instead of presenting an argument and relying on its soundness.

For example, consider the Save the Children ad here. (You may click on the ad to see it enlarged.) The ad uses a photo of a small child, so malnourished that his bones are clearly visible under his skin. He sits huddled in the open air, weak, in a fetal position. A vulture sits, waiting, in the background. The images and text in this ad are designed to have the maximum emotional effect for one thing: to motivate the reader to act — to make an act of charity. __http://papyr.com/hypertextbooks/comp1/pathos.htm__